Team

The team

Navigate Your Degree·护航你的学位之路

Two founders and operators, plus eight academic tutors. The tutors completed their undergraduate and postgraduate degrees through the same Singapore PEI route you are on now — Kaplan × UCD, Kaplan × Murdoch, PSB × Coventry, SIM × Northumbria and the like. We sat the exams you are sitting.

Leadership

The two people who keep the lights on.

Founder · Director

Joe Zhuang

Vive Education Founder / Director New Gen / La pure entrepreneur AI deployment · scholarship support

Joe Zhuang founded VIVA EDUCATION PTE. LTD. and serves as its Director. Born in 1988 in Xiantao, Putian, Fujian, he came to Singapore around 2005 at age 17 through the SM1 scholarship route, and is now a Singapore citizen. He personally built up the New Gen and La pure brands, has long applied AI tools to day-to-day operations, supports promising students from underprivileged backgrounds through scholarships, and extends post-study employment and EP-application support to graduates within his group. Vive Education carries that "walk the whole path with you" approach from his enterprises into private-university tutoring.

Group CEO · New-Market Expansion

Dong Haoyu

PSB Academy · Coventry MSc Cyber Security Mandarin · English · Japanese GitHub · shuaige121 open source

Dong Haoyu earned strong academic standing during his studies in Singapore on the “Zhuangjia Yanxuan” scholarship under Vive Education founder Joe Zhuang's name, then graduated with a Master of Science in Cyber Security jointly awarded by PSB Academy (Singapore) and Coventry University (UK). He returned to Joe's group of companies, where he now serves as CEO at multiple subsidiaries, leading new-market and new-vertical expansion. His engineering side stays active — he open-sources a range of automation and AI tooling projects on GitHub (shuaige121). Fluent in Mandarin, English and Japanese.

Academic Tutors

Eight subject tutors. Together they cover every module you are likely to meet this semester.

Undergraduate and postgraduate degrees almost entirely from the Singapore PEI × overseas partner-university system. People who studied under the same rubrics, citation rules and argument structures know first-hand what examiners want. Grouped by subject below.

Finance

Marcus Chen

Kaplan × UCD BBS (Hons) Finance Kaplan × UCD MSc Global Finance CFA Level 1

ModulesCorporate Finance · Financial Accounting · Banking & FinTech · CFA L1 · Investment Analysis

Teaches the three statements as a story — cash flow → P&L → balance sheet — then reverse-engineers the examiner's view of where the marks sit.

Accounting

Rachel Lin

Kaplan × Murdoch BBA Accounting Murdoch Master of Professional Accounting CPA Australia

ModulesFinancial Reporting · Audit & Assurance · Cost Accounting · ACCA F7–F9 · CPA Singapore

"Wrong-answer reverse mapping" — works back from each lost mark to the examiner's rubric, and walks students around ACCA's classic traps.

Data & IT

Daryl Wu

PSB × Coventry BSc (Hons) CompSci PSB × Coventry MSc Data Science Python · SQL · Tableau

ModulesData Analytics · Python for Business · SQL · Business IT Systems · AI Applications

Teaches Python like Excel — formula logic first, syntax second — so non-technical students can keep up. Former fintech data engineer.

Marketing

Sherlyn Wang

Kaplan × Murdoch BA (Hons) Marketing Kaplan × Northumbria MA Brand & Marketing Ex–SG ad-agency strategist

ModulesMarketing Management · Digital Marketing · Brand Strategy · Consumer Behaviour · Marketing Analytics

Layers every case study onto a 4P + STP + SWOT three-act framework — structured marks, not random insights. Twelve SME rebrands shipped.

Strategy & Management

Vanessa He

Kaplan × Northumbria BA (Hons) Business PSB × Coventry MBA PMP · ex-Marriott ops mgr

ModulesStrategic Management · Operations · Project Management (PMP) · Hospitality Management · HR Management

Imports consulting case-interview frameworks — Porter, VRIO, Blue Ocean — directly into strategy modules, mapped to assessment criteria.

Law

Charlene Chen

Kaplan × BCU LLB (Hons) Business Law NUS LLM Corporate & Commercial Law Singapore Bar · 5 yr practice

ModulesBusiness Law · Contract Law · Corporate Governance · Commercial Arbitration · Compliance

Breaks every essay question down by IRAC — Issue, Rule, Application, Conclusion — each section pinned to the marking rubric.

Communications & Writing

Hazel Huang

Kaplan × UCD BA (Hons) Communication Kaplan × Northumbria MA Mass Comm IELTS 8.5 · ex-content writer

ModulesMass Communication · Academic English Writing · Media Studies · Critical Thinking · Dissertation Writing

"Claim – Evidence – Counter – Synthesis" paragraph template; non-native writers can plug in. Over 100 dissertations coached.

Economics & Statistics

Brendan Li

Amity × Royal Holloway BSc Business (Finance) Amity × Northampton MSc Business Analytics Eviews · Stata · 5 yr

ModulesMicroeconomics · Macroeconomics · Econometrics · Business Statistics · Business Forecasting

Diagrams before formulas — supply-demand, IS-LM, Phillips curve. Economics stops being "letters everywhere" the moment it has a picture.

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